In 2018, Droga5 helped Chase launch You Invest, a self-directed digital investment platform. For the average American, investing is a somewhat unapproachable beast. You Invest aims to demystify investing, giving confidence to customers who want to be more involved in their financial future.
            To break through in a category that often feels cold, we brought a much needed brightness and warmth to the brand’s launch. Central to the design system are three interwoven lines that run through each execution, symbolically unifying the disparate aspects of investing and seamlessly brings them together. Illustrations are hand-drawn in single strokes and brought to life through motion, while photography is bright and optimistic—all reinforcing the brand's approachable and inviting backbone.
            We were able to launch a brand that felt both approachable and trustworthy. Within weeks the platform had 15,000 new users, an overwhelming 89 percent of them being first-time investors.
Graphic Design
Art Direction
UI / UX Design
Storyboard & Directing (animated film)

Client: Chase
Agency: Droga5
Year: 2018
Collaborators: CDO: Jason Severs, DD: Anna Fine, JD: Claire Jardin, JD: Konyin Ayuba, Second Child (animation production)