Can’t Be All That Authentic.
Shaved truffles on instant ramen, bed-side Ming dynasty sculptures, and hotpot on New York City streets — these are things that shouldn’t exist. SHY*BOYZCLUB is an invitation to an exploration of introverted Asian cuisine and goods.
The cuisine is the result of culinary “fight-nights”, ticketed dinner party events, from two chefs Eric Sze (886) and Lucas Sin (Junzi Kitchen, Nice Day), featuring a diverse roster of guest chefs. Ideas, cultures, and palettes clash across a tri-fold takeout menu. The goods are collectible interpretations on Asian objects, old and new, reinterpreted through a contemporary lens.
SHY*BOYZCLUB’s visual language is drawn from the street signage, menus, and disposable bags created by Chinatown’s communities. The historical necessity of Western appeal, homespun graphic design, and real estate limitations resulted in unique, bilingual ( sometimes mistranslated) signage, skewed to fit corners of narrow city blocks. The celebration and remix of this rich vernacular serves to do one thing — to introduce something authentically inauthentic.