Can a machine know people better than they know themselves? To answer this question, we created an interactive installation, the Cognitive Photobooth, where IBM's AI computing system, Watson, created data-driven portraits of people.
            Our data is who we are. It's an echo of our behavior and emotion. In the Cognitive Photobooth, for the first time ever, the public spoke with IBM Watson. Thousands of gallery guests queued up to chat with Watson, who then analyzed their answers to his questions, using his Speech to Text and Tone Analyzer APIs.
            Each guest’s personality profile was then presented as a custom, poster-sized portrait, in the form of a data visualization, printed in minutes. Watson turned data into the truest portrait ever captured, and showed how technology can reveal the person within.

            The photobooth debuted as the main piece of a larger “Art with Watson” exhibition, then toured around the world at various tech conventions. It even made an appearance (in a smaller form) at the US Open. Both the tech-savvy skeptics and curious passersby had a chance to get to know IBM Watson in a whole new way.

Client: IBM
Agency: Ogilvy
Year: 2017
Collaborators: GDO: Sid Tomkins, GCD: Bastien Baumann, GCD: Chris Rowson, CT: Joe Laquinte, CT: Addision Rodomeista, CT: Blake Rutledge, Manvsmachine (3D animation)