CBMO Magazine
— A magazine designed to mirror the unique character of Crystal Bridges Museum.
Crystal Bridges Museum of American Art boasts a renowned collection celebrating the American spirit, set on 120 acres of lush nature in Bentonville, Arkansas.
We worked closely with the team to transform their members only publication into a quarterly magazine that honors the rich life happening within both Crystal Bridges locations, the museum and Momentary events space. Launched in tandem with the 2023 Annie Leibovitz exhibition, CBMO (Crystal Bridges Momentary) is a reflection of the unique property that unites the power of art with the beauty of nature.
Client: Crystal Bridges Museum
Agency: Gretel
Year: 2024
Team: Jesse Johanning, Andrea Trabucco-Campos, Justin Au
Agency: Gretel
Year: 2024
Team: Jesse Johanning, Andrea Trabucco-Campos, Justin Au
Architecture inspired motifs
Crystal Bridges takes its name from a nearby natural spring and the bridge construction incorporated in the building, designed by architect Moshe Safdie.
We were inspired by the convex walls that frame Crystal Bridges interior space as well as its relationship to surrounding nature. By anchoring in the beveled curves of the building we created an editorial framework that echos the museum experience. Much like the walls of the gallery, the brackets’ placement at the beginning and end of the magazine allows them to hold the work.
A Typographic Ravine
The magazine is designed to emulate the meandering flow of water through the ravine over which the museum is built, drawing inspiration from Moishe Safdie's architectural design process. The typographic currents echo the fluidity of the landscape, inviting readers on a journey through the collection.
